Margo Ovsiienko

Does looking at your email open rates disappoint you? Do click-through rates make you sad even more?

If your answer is “yes,” you may have an issue with inactive subscribers.

Should you put them to the grave or is there some hope in regaining your subscribers’ interest with more targeted email marketing?

We’re going to show you six ways that your SaaS business can use social media to convert more users into paying clients and boost their loyalty, so they stay with your tool longer.
People spent three hours daily on social media and messaging in 2018, but take a look at your screen time stats now – this figure is only going in one direction: up.

SaaS businesses will see more competition appearing in their niche over time. As more players are going to fight for the same client, conversion cost will grow dramatically leaving many SaaS businesses with lower margins.

Instead of focussing your effort only on paid channels and making your business more vulnerable to market changes, you should diversify towards more sustainable channels of user acquisition, like content marketing and community-building.

How many webinars have you attended in your whole professional life? How many of them were a good value for time spent on watching?
You may have noticed a lot of companies, also your competitors, have been organizing live events. Webinars is a perfect way to generate new leads and build trust.

Got a bunch of leads in your CRM but not sure how to nudge them down the sales funnel?
You are not alone!
Businesses across all industries are struggling to close the gap between marketing, which is usually focused on generating leads, and sales.

Managing a company-wide marketing strategy and a fully remote/hybrid team of marketers requires different skills than the one needed for office work. While marketing managers would normally deliver their goals in the office environment, some of them can find it difficult to achieve this as a remote marketing leader.

According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation:
Surprisingly enough, the majority of start-ups dedicate only two hou...

Do you know why great marketers fail when launching a SaaS campaign? Here is the usual process. They write a perfect conversion-focussed text, work with a top graphic designer to create cutting-edge graphics for ads, choose a perfect audience to target, and then… hit that “launch campaign” button.

According to ProfitWell, experimenting with changing SaaS pricing can backfire. Users who have paid a higher price for their subscription can go mad finding out you have recently reduced the price for your software by half.

According to a Gallup study, 25% of sales reps garner 57% of sales increases. Higher customer engagement rates also go to a fraction of those high performers. The bottom 25% of underperformers is selling less than they did the previous year.

As 84% of customers who watch a brand’s video claim to buy the advertised product, video marketing is something eCommerce companies need to explore more.
Video marketing: should you try?

Have you already nailed the way to acquire more clients for your SaaS business, but retaining them remains a challenge? You may have already guessed that an effective onboarding process is exactly what can solve this issue for you now. So how can you double up revenue while keeping your acquisition effort and budget at the same level?

Seeing new customers buy your products is exciting till the moment you realize they purchase once and never come back. Weak customer retention requires making more sales, exhausting your customer acquisition channels at some point or the other.

Are you trying to weigh out all pros and cons of using time tracking software in your organization? You are probably wondering how to make it work and earn your team’s trust in this solution.